Analysis of Rock Video 3

Rockstar - Nickelback

This is an interesting change in the rock music video category. Instead of showing the band members miming, they have got people from all around the world and any age to mime the words to their song in front of a camera. This is an unconventional rock music video.

The gif above shows the first few mimers of the music video. The camera angle is always front on and this doesn't change throughout the music video. The fact that we have a young man, a young woman and an elderly woman could mean that they are trying to appeal to an audience of a wide age. The way it easily cuts between people miming creates an easy, nice flow to the music video. It also intrigues the viewer to see who else will appear in the music video.

This man is the only person in the music video who has the 'rock' look. His costuming shows him wearing a very long black leather trench coat, dark sunglasses and with what looks to be a black hat. This is a very 'rock' look and fits in with the genre of the music. To make it more gothic, there are skulls on the seat, walls and in one shot he holds a small golden skull. This creates a juxtaposition to the other people who perform in the music video.

Not only are random people in it, but celebrities are too. People like Gene Simmons (from the rock band KISS), Paul Teutul from the Orange County Choppers (massive, noisy motorbikes) and Nelly Furtado. These three celebrities have links/looks of a 'rockstar'. Gene Simmons is a rich artist himself so fits perfectly in the music video. Paul Teutul rides massive motorbikes and listens to heavy rock and Nelly Furtado has sung with rock artist too. This not only helps with the theme of 'rock' for the music video, but also endorses these celebrities for being the music video, creating synergy.

At the end of the music video the real band film their audience singing the song at them then shows them on stage. They are rockstars, which links with the name of the song. This sets the 'rock' theme in stone and is what a conventional rock music video looks like.