Question 4

Question 3

"What have you learned from your audience feedback?"

Audience feedback has been a vital step to learn on what we done well and what we needed to improve, without this feedback we wouldn't have progressed and developed our piece. The first audience feedback we received was a general questionnaire in of which helped us choose our genre and our target audience. This first feedback formed the base of our project and this was vital for development. Throughout the project we have received feedback from peers and our teachers, this feedback was precise and told us exactly what we needed to improve to get into the level 4 band. For example, after showing our ancillary texts to 3 people,  2 of those people said that everything was good, but the background needed to be changed. After recieving this feedback we then went on to change the background and improve our ancillary texts. During this process we learnt how important it was to mainly get feedback from your target audience as you are catering for them, but at times it is just as important to ask outside this age bracket and see what they think. This broadens the amount of new ideas and development tips we receive. Finally I posted our final products on facebook and asked friends and family to say if it looks professional. The comments show that people thought the editing was very good as it cuts in the beat. They also recognised what genre the music video was, Alternative Dance. One person said that some of the dancing in the party scene was unrealistic and it loses the mood of the scene. In conclusion, audience feedback throughout the process has helped us develop our project and achieve what we have achieved.

Final Music Video

Music Video Draft 4

Question 2

Digipack Final

Outside

                                                                            Inside

Question 1

Final Advert

Explanation of 'Moral Panic' and 'Pandora' as an enigma.

Music Video Draft 2

Ancillary Feedback 2

Music Video Draft 1

Digipack and Advert Feedback

Alternate Advert Draft 2

Advert Draft 2

Digipack draft 2

Sketching a tribal pattern for Digipack/Advertisement

Aztec pattern design

We have found this design on the internet and we have decided to re-create this in class. We will use paint and paper and this as a template. This design will be used for our advert as a background behind Grace (relating to the Aztec style paint on her face).

Concept Idea Development

After a group discussion we have developed our music video's concept. It is still 'what happens behind closed doors' but we have now decided to create a living room set in a drama room. This will allow us to create multiple scenarios and when editing cut between the shots on the beat. Some ideas for scenarios are:
- Young Couple Arguing
- A party
- Young person smoking
- Elderly Couple
- A man on his own drinking

We want the viewer to think about whether this is what they do and maybe think about what their neighbours are doing too.

Here are some shots I think will work:

Advertisement Draft 1

Digipack Cover Draft 1

Front Cover of Digipack

                                                                   Inside of Digipack

*the pink light in the middle continues over the line, like a continuous light streak.

Tester Advertisement

Here is what we want our Advertisement to look like. We will re-take this image as this was a tester and Grace isn't wearing the right costume. I like how the lens flares as it adds a professional feel to it. We have chosen our artists font for 'Pandora' as it looks unique and suits the genre of Alternative Dance. We also added a Facebook logo and Twitter logo to make it seem like our artist is real and allows our fans to contact or gather information on her. When we re-create this we will make it portrait and not landscape so it can fit in a magazine.

Photo-shoot Testers

Below are some of the images we would like to use for our Advertisement and CD Cover designs. These are tester shoots as we were trying out locations, lighting, angles and poses. I think these images have come out very well and we like all three of them as they fit within the genre of Alternative Dance. When we take these officially Grace will be painted as this is our artists USP. The top of the pair is the original and the ones under are the ones I edited on photoshop using curves, levels, contrast and colour boost tool.

Props, Costume, Make-up and equipment list

This is our prop, costume, make-up and equipment list. It lists when we will use the specific items and what we will be wearing in the particular scene. We have also listed where we will get the costuming/objects, such as, already owning the item, borrowing from a friend or buying from a store.

Shooting Schedule

This is my groups shooting schedule for our music video.

Track Permission

The email is to The Young Turk Records to ask if we can use their song 'Right Thing to Do' by SBTRKT ft. Jessie Ware. We need to ask permission from the record label because of the copyright laws of using and publishing a song that is not own by our group.

Album Cover Design

As part of our digipack we must create the album cover for our artist. Below I have designed two different front and back covers and have developed and created ideas that fit with our chosen genre and song choice. 'Right Thing to Do' by SBTRKT ft. Jessie Ware is an alternative dance track. Therefore both covers represent different parts of the conventions of alternative dance artwork.



This album cover front and back incorporated the convention of very club like lighting. As the genre is called alternative dance, it is played in places were people dance (obviously). Therefore we have developed that club idea and bought it into our artist look and style.



This album cover is slightly different. I've focused more on the artist by using a close up shot on both the front and the back. The artist face will be painted tribal like to give the audience a unique selling point. By seeing the paint they know it's our artist even if you just see the hand on the back of the cover. This quirkiness is conventional because all alternative dance artists are slightly different to just dance producers. For example if you look at the clothing style of MGMT this is a very clear statement of individuality. My initial idea for painting our artist came from Strategy an artist that alternative dance producers such as Dub Phizix uses on his tracks. I developed my own style of painting from the one below to create our artists style on the album from and back.

Locations

We have chosen three main locations to shoot our music video in. Therefore there and three main performance shots, where the artist will perform and lip sync to the song we have chosen.

This is southbank skate park. We thought as a group this location is very good to use in our music video and it's produces it's own low key lighting and it's very urban. This links with our urban theme of the video. Also the graffiti gives us a urban background. However we will be writing a letter to the council to ask for permission to film on the premises. Alot of our performance shots will be here.

Our second location is just normal everyday streets. We are more likely to film at night and see the artist lip sync to the song whilst walking. The street helps develop the concept of our video as it's about 'what happens behind closed doors'. Using an everyday street emphasizes the idea that no one knows what goes on behind closed doors and that people do weird and wonderful things when they feel no one is watching.

Finally a park will give us a contrast in lighting and mood for our video. The contrast will give the audience a break from the moody looking atmosphere. However this also ties in with our concept as the actors we use in the behind closed doors scene may be used in Nonsuch park showing how different they are when outside infront of people. 

Talent Release Forms

This is the talent release form signed by Grace who will star in our music video. She has given her permission to star in our music video and will let us know when she is available.

Photo-Shoot Plan

This is our photo shoot plan, it shows when we are going to take the images and what we need to make these successful. We each have a role to play in this and we have decided on our locations and props we need.

Advert Design

This is the draft version of what our advert will look like. It will have our artist in the corner with paint on her face (her trademark). In the background and pointing towards her will be multicoloured lights (linking to the genre of Alternative Dance as she is in a club) and she will be the focal point of the picture. Above her is the name of the artist and the name of the album. Below these are reviews from professional reviewers or fellow artists. It then states when the album is released and underneath has ways of keeping track of the artist (twitter, Facebook and a newsletter). Finally the record label logo is shown in the corner with the fine print next to it.

Animatic Storyboard

Storyboard